The Things We Love approached FORMAT.LDN to develop an identity for their East London space: part bike shop, part coffee spot, part performance venue. The brief called for a brand that felt flexible, characterful and rooted in the culture around it.
We explored a series of bold typographic logo routes before refining the chosen block-based mark, supported by secondary graphics, slogans and brand details designed to work across signage, print, merchandise and the space itself.
