The Last of Us – Moth & Wolf

FORMAT.LDN was brought in by Thumbstoppers to create a series of motion-led social edits for Moth & Wolf, the Chivas Blended Whisky collaboration developed in partnership with Naughty Dog and The Last of Us. Working closely with the wider team, including Chivas, Sony and Naughty Dog, our role was to bring the supplied artwork to life across a set of screen-based campaign assets while retaining the atmosphere and visual detail of the game world.

Alongside the animated edits, we developed a number of pack shot sequences, treating the bottle and product details with the same level of care and fidelity as the source material. A key part of the process was ensuring the final visuals stayed as close as possible to the tone and authenticity of the original game, while still functioning as polished campaign content.

We also completed a series of VFX clean-up shots, removing reflections and surface imperfections to refine the final product imagery and elevate the overall finish. The result was a set of crafted social assets that combined motion, product detail and game-led atmosphere in a way that felt immersive, precise and true to the collaboration.