Take That – III – Repack TVC

FORMAT.LDN was commissioned by Noisebox Films to develop a graphic overlay package for the 2015 repack campaign for Take That’s chart-topping album III.

Drawing from the supplied album artwork, we worked closely with the team at Noisebox to create a visual treatment that felt aligned with the existing identity while introducing a greater sense of movement and screen presence. The aim was to extend the artwork into motion without losing the atmosphere and recognisability of the original design.

We developed a series of composited shots across live, studio and behind-the-scenes footage, building a consistent visual framework that could unify different types of material within a single graphic language. By placing the footage within a controlled, stylised backdrop, the piece gained a more cohesive and dramatic feel, helping tie the full package together.

The result was a refined motion treatment that extended the album artwork into a more dynamic screen-based format, bringing consistency, depth and visual continuity to the campaign.