Ragtime: Coming Soon to Lincoln Center Theatre

We were excited to work on the promotional campaign for Ragtime, delivering visual effects for a US television commercial created to launch the landmark musical’s return to Broadway at Lincoln Center Theater’s Vivian Beaumont Theater.

Created by advertising agency AKA NYC, Ragtime: Coming Soon to Lincoln Center Theater received a New York Emmy Award nomination in the Branded Content – Short Form category, recognising the cinematic promotional film developed for the acclaimed production.

Our work focused on extensive VFX cleanup and enhancement, including wig removal, logo replacements and removals, and detailed shot restoration to preserve the production’s period authenticity. We also created crowd generation and extensions to increase the sense of scale and atmosphere, ensuring the visual effects supported the epic tone of the story while remaining invisible to the viewer.

Adapted from the novel by E. L. Doctorow, Ragtime follows the interwoven stories of three families pursuing the American dream at the dawn of the 20th century. The musical features music by Stephen Flaherty, lyrics by Lynn Ahrens, and a book by Terrence McNally.

Directed by Lear Debessonet and starring Joshua Henry, Caissie Levy, and Brandon Uranowitz, the production went on to win the 2026 Tony Award for Best Revival of a Musical. Our VFX work helped translate the emotion, atmosphere, and scale of the live production into a polished, broadcast-ready campaign for the US market.