Glengarry Glen Ross – TVC

FORMAT.LDN collaborated with DMS and AKA on a motion-led TVC for CBS, created to mark the Broadway return of Glengarry Glen Ross. With a cast including Kieran Culkin, Bob Odenkirk and Bill Burr, the aim was to capture the tension, presence and theatrical energy of the production in a way that could translate powerfully to screen for US audiences.

The brief came with an established set of brand elements and a clear emphasis on the cast, which needed to sit at the centre of the creative. An early direction leaned into the visual language of a boxing promo, bringing a sense of confrontation, anticipation and intensity. From there, the design was refined into something more focused and distilled, retaining that dramatic charge while creating a bolder, cleaner and more striking screen treatment.