Coming Clean 2020

Following the success of the 2018 production of Kevin Elyot’s Coming Clean at Trafalgar Studios with the King’s Head Theatre, FORMAT.LDN was brought back by Making Productions to create the key artwork for the 2020 production.

From that starting point, the project grew into a wider campaign world spanning social content, motion assets and advertising. The aim was to build a cohesive visual system that could extend the core artwork across multiple formats while retaining a strong and recognisable identity for the production.

The rollout included Instagram Stories, grid content, sponsored ads and wider promotional assets, creating a flexible campaign language designed to work across both organic and paid channels. The result was a broader brand world that carried the production consistently across screen and public-facing marketing.