BAFTA Television Craft Awards 2016

Following the success of our previous concept for the BAFTA Television Craft Awards, FORMAT.LDN was invited to develop a new visual identity for the continuing event.

Working from BAFTA’s brief, we explored a series of craft-inspired directions built around the idea of taking the design back to basics. The approach moved towards a cleaner, flatter graphic language, bringing the BAFTA mask into the identity with a more minimal and deliberately reduced treatment. Rather than feeling overly polished, the mask was designed to appear more raw, constructed and process-led, while still remaining elegant, recognisable and firmly connected to the BAFTA brand.

Once the initial direction was agreed, we worked closely with the BAFTA team to develop a low-poly, faceted interpretation of the BAFTA mask. This became the foundation for a wider broadcast graphics package, pairing the dimensional mask treatment with supporting flat motion graphics.

The final suite included lower thirds, category animations, transitions, winner idents, title stings and event cards, alongside a range of supporting motion graphics for the ceremony and broadcast.