BAFTA Film Awards 2012 – Trailer

BAFTA once again commissioned FORMAT.LDN to design the graphics for the annual Film Awards cinematic trailer.

Created as part of a staggered national marketing campaign, the trailer was designed to build awareness of the BAFTA Film Awards, generate anticipation around the upcoming ceremony and support the wider broadcast campaign.

The work also helped reinforce BAFTA’s long-standing commitment to film and the arts, using a polished graphic treatment to bring clarity, prestige and momentum to the trailer.