BAFTA Brits To Watch

FORMAT.LDN developed the identity for the 2011 BAFTA Brits to Watch event in Los Angeles, created to celebrate emerging British talent on an international stage. Drawing from the print design by Magpie Studio, the aim was to extend the existing visual language into motion while retaining its elegance and sense of occasion.

At the centre of the package was a 3D BAFTA mask, which became the basis for a series of refined animated stings used to introduce each talent category throughout the event. Designed to feel subtle and cinematic, the motion language was built to support the prestige of the evening without overwhelming the wider identity.

Alongside the stings, we created a suite of complementary lower thirds and in-package graphics, ensuring a cohesive visual system across the full event package. The result was a restrained but distinctive screen identity that carried the BAFTA brand with clarity, polish and presence.