FORMAT.LDN was invited by Making Productions to create the launch artwork for the inaugural season of Seven Dials Playhouse. Developed in close collaboration with their team, the creative drew inspiration from the distinctive collage work of Joe Orton and Kenneth Halliwell, using that visual language as the basis for a bold and characterful campaign identity.
The poster design embraced the cut-and-paste energy of their work, combining layered imagery, typography and composition into something vibrant, theatrical and immediately recognisable. The aim was not simply to reference that aesthetic, but to reinterpret it in a way that felt fresh, graphic and fully aligned with the spirit of the playhouse.
The project extended beyond the key art into motion and campaign rollout. We animated the design for screen-based use, creating eye-catching visuals for advertising and promotional content, and developed a wider suite of supporting assets to ensure the identity translated consistently across formats.
Alongside the campaign work, we also designed the programme for the production, carrying the same collage-led approach into print. This added a more tactile, crafted quality to the wider visual language, helping create a cohesive identity across both physical and digital touchpoints.
The result was a launch campaign with a strong sense of personality — expressive, visually rich and rooted in a clear theatrical point of view.
FORMAT.LDN collaborated with Thumbstoppers and illustrator James Dawe on the motion rollout for Chivas 13 Flavour Casks, a globally distributed campaign spanning social, digital out-of-home and print. Built around a series of richly detailed collage worlds, the campaign translated the character and cultural origin of each cask finish into a distinct visual language designed to feel contemporary, premium and globally resonant.
Our role was to bring these intricate static compositions into motion. Working closely with James and the wider team, we animated hundreds of individual elements across each piece, building seamless camera moves and carefully constructed loops that gave the collages added depth, rhythm and screen presence. The aim was to retain the richness and detail of the original artwork while extending it into a more immersive, motion-led format.
Alongside the hero animations, we developed a broader range of deliverables including cinemagraphs, GIFs and more subtle looping assets, adapting the work across multiple formats and placements. The result was a visually dense and highly crafted body of motion content that amplified the collage system across screen while preserving the distinctive character of James Dawe’s artwork.
FORMAT.LDN collaborated with Making Productions to rework their brand identity and website, building a more expressive visual system around the breadth of their work across theatre, broadcast and community-led productions.
Developed closely with the client, the new identity took inspiration from the energy, diversity and cultural specificity of their output, particularly their longstanding work within the LGBTQ+ community. This led to a brand mark that felt bold, fluid and full of character — something colourful and dynamic, but still capable of holding a clear and confident presence across digital and print applications.
The project also opened up further exploration into metallic finishes for printed materials and wider brand assets, extending the identity beyond screen and into a more tactile brand world.
FORMAT.LDN collaborated once again with Making Productions on the campaign design for Opera Undone, a joint venture between the King’s Head Theatre and Trafalgar Studios. As with many theatre campaigns, the project unfolded in two stages: an initial on-sale creative designed to establish the visual world of the production, followed by a second phase in which the campaign was developed further once casting had been confirmed.
Working closely with the client, we first created a teaser-led visual identity built around a striking 3D scene featuring metallic gold fabric draped across a piano. This became the foundation of the campaign’s on-sale artwork — an image designed to introduce the production with atmosphere, intrigue and a strong sense of theatrical elegance. The metallic fabric became the defining visual device of the identity, giving the work a sculptural, luxurious quality while creating an immediate and ownable campaign language.
As the production moved into its next phase, the creative was developed to incorporate the lead character while retaining continuity with the original design. Using the same visual language and material finish, we created a sculptural 3D dress and composited the cast photography into the piece, allowing the campaign to shift naturally from abstract teaser imagery into a more character-led expression. This two-stage approach gave the production a consistent identity from on-sale through to the fully launched campaign, while allowing the visuals to evolve in step with the show itself.
To extend the campaign beyond static artwork, we also developed animated versions of the fabric-led visuals, using subtle movement to bring added depth and screen presence to motion posters, adverts and digital assets. The result was a cohesive and visually distinctive campaign world that combined still and moving image, giving Opera Undone a refined and highly theatrical presence across its rollout.
Following the success of the 2018 production of Kevin Elyot’s Coming Clean at Trafalgar Studios with the King’s Head Theatre, FORMAT.LDN was brought back by Making Productions to create the key artwork for the 2020 production.
From that starting point, the project grew into a wider campaign world spanning social content, motion assets and advertising. The aim was to build a cohesive visual system that could extend the core artwork across multiple formats while retaining a strong and recognisable identity for the production.
The rollout included Instagram Stories, grid content, sponsored ads and wider promotional assets, creating a flexible campaign language designed to work across both organic and paid channels. The result was a broader brand world that carried the production consistently across screen and public-facing marketing.
FORMAT.LDN was commissioned by Steven Tai Studio to create an editorial advertisement for placement across a selection of high-fashion publications, including Deux Hommes.
Developed in close collaboration with the client, the creative explored a series of bold, fashion-led directions that drew on Steven Tai’s distinctive use of colour and composition. The aim was to create something visually arresting and editorially confident — an advert that could hold its own within a premium magazine environment while remaining clearly rooted in the brand’s identity.
Each variation was carefully shaped to balance impact with refinement, translating the energy of the label into a more distilled printed form. The result was a set of striking editorial assets designed to sit naturally within the visual language of contemporary fashion publishing.
FORMAT.LDN developed this BAFTA mask artwork from an earlier motion project, before adapting it into a large-scale installation for the windows of the Royal Opera House ahead of the 2013 EE BAFTA Film Awards.
What began as a screen-based visual was reworked and expanded into a highly detailed static piece built from more than one million particles, designed to hold its impact at architectural scale. The challenge was to retain the clarity and elegance of the original mask while transforming it into something immersive enough to live within the fabric of the building itself.
Backlit on the night of the awards, the installation created a striking presence overlooking the red carpet, turning the artwork into a luminous part of the event environment and extending the BAFTA identity beyond screen and into the space itself.