FORMAT.LDN created the post-production VFX for Manga & Wiley ft. Lilly McKenzie’s Time, built around a concept that treated the entire video as a functioning flip clock.
From the outset, the idea was to use the mechanics of the clock itself as both structure and transition device. Rather than displaying numbers, each frame of the clock was filled with live-action footage, turning the flip movement into the edit and allowing the video to progress as one continuous sequence. This gave the piece a strong formal idea from the start, where concept, motion and editorial rhythm were all driven by the same visual system.
The execution was highly detailed, with more than 350 individual shots composited into the clock structure. The result was a tightly constructed promo where VFX and edit were inseparable, creating a seamless visual flow built entirely around timing, movement and repetition.
FORMAT.LDN reimagined the BAFTA identity for broadcast, social and online platforms, creating a motion system designed to introduce and close content with a more refined and contemporary expression of the master brand.
The aim was not to overstate the identity, but to reveal it with restraint — allowing the BAFTA mask to emerge gradually through light, texture and motion. Over the course of several months, the process began with a full 3D scan of the BAFTA mask, capturing its form and surface detail with precision. From there, we carefully developed its appearance, materiality and lighting, refining every element to create a screen treatment that felt elevated, cinematic and unmistakably BAFTA.
Once the visual language had been established, we animated the mask into a sequence of controlled movements that could flex across multiple formats and durations. This resulted in a suite of idents developed in both long- and short-form versions, spanning the BAFTA Productions ident and the wider BAFTA master ident.
The result was a cohesive identity system that translated the BAFTA brand across broadcast and digital environments with clarity, elegance and presence.
BAFTA once again commissioned FORMAT.LDN to design the graphics for the annual Film Awards cinematic trailer.
Created as part of a staggered national marketing campaign, the trailer was designed to build awareness of the BAFTA Film Awards, generate anticipation around the upcoming ceremony and support the wider broadcast campaign.
The work also helped reinforce BAFTA’s long-standing commitment to film and the arts, using a polished graphic treatment to bring clarity, prestige and momentum to the trailer.
FORMAT.LDN developed the identity for the 2011 BAFTA Brits to Watch event in Los Angeles, created to celebrate emerging British talent on an international stage. Drawing from the print design by Magpie Studio, the aim was to extend the existing visual language into motion while retaining its elegance and sense of occasion.
At the centre of the package was a 3D BAFTA mask, which became the basis for a series of refined animated stings used to introduce each talent category throughout the event. Designed to feel subtle and cinematic, the motion language was built to support the prestige of the evening without overwhelming the wider identity.
Alongside the stings, we created a suite of complementary lower thirds and in-package graphics, ensuring a cohesive visual system across the full event package. The result was a restrained but distinctive screen identity that carried the BAFTA brand with clarity, polish and presence.
FORMAT.LDN acted as both art director and VFX supervisor on this special cinema promo for the 2011 BAFTA Film Awards, produced by Special Treats.
Our role focused on the visual treatment and handling of the iconic BAFTA mask, providing on-set direction across the celebrity shoots and the dedicated mask shoot. We worked closely with the production team to ensure the mask was captured with the right sense of presence, prestige and cinematic detail.
Following the shoot, we completed the colour correction and created a series of in-promo graphics to support the edit, bringing a polished and cohesive finish to the final cinema spot.