Following the success of our previous concept for the BAFTA Television Craft Awards, FORMAT.LDN was invited to develop a new visual identity for the continuing event.
Working from BAFTA’s brief, we explored a series of craft-inspired directions built around the idea of taking the design back to basics. The approach moved towards a cleaner, flatter graphic language, bringing the BAFTA mask into the identity with a more minimal and deliberately reduced treatment. Rather than feeling overly polished, the mask was designed to appear more raw, constructed and process-led, while still remaining elegant, recognisable and firmly connected to the BAFTA brand.
Once the initial direction was agreed, we worked closely with the BAFTA team to develop a low-poly, faceted interpretation of the BAFTA mask. This became the foundation for a wider broadcast graphics package, pairing the dimensional mask treatment with supporting flat motion graphics.
The final suite included lower thirds, category animations, transitions, winner idents, title stings and event cards, alongside a range of supporting motion graphics for the ceremony and broadcast.
FORMAT.LDN was commissioned by Noisebox Films to composite a series of fan-made videos into a constructed screen environment, intercut with live-action footage of the band.
The work involved integrating the supplied fan content into a fake screen treatment, matching it to the movement, texture and atmosphere of the surrounding footage. We then developed an overall grade to bring the sequence together, adding depth, contrast and a more tactile visual finish.
The final treatment was completed with noise, scale distortion and old television-style artefacts, giving the screen content a degraded analogue feel while keeping it fully integrated within the edit.
FORMAT.LDN was commissioned to create a title sting for a series of promo films supporting Elton John’s 2016 album, Wonderful Crazy Night.
Taking cues from the album’s expressive artwork, the creative was built around the fluid behaviour of ink in motion. We explored the spontaneous energy of ink flicks and the traditional technique of ink blowing, allowing forms to emerge, spread and dissolve with a sense of controlled unpredictability. The aim was to create a visual language that felt organic, vivid and alive — something that could echo the colour, movement and playfulness of the record without feeling overly literal.
The result was a dynamic title treatment with a raw, painterly quality, giving the promo films a distinctive opening moment rooted in gesture, motion and atmosphere.
FORMAT.LDN was commissioned by Noisebox Films to develop a graphic overlay package for the 2015 repack campaign for Take That’s chart-topping album III.
Drawing from the supplied album artwork, we worked closely with the team at Noisebox to create a visual treatment that felt aligned with the existing identity while introducing a greater sense of movement and screen presence. The aim was to extend the artwork into motion without losing the atmosphere and recognisability of the original design.
We developed a series of composited shots across live, studio and behind-the-scenes footage, building a consistent visual framework that could unify different types of material within a single graphic language. By placing the footage within a controlled, stylised backdrop, the piece gained a more cohesive and dramatic feel, helping tie the full package together.
The result was a refined motion treatment that extended the album artwork into a more dynamic screen-based format, bringing consistency, depth and visual continuity to the campaign.
FORMAT.LDN was commissioned by Flying V Films to create the title sting and wider on-screen graphics package for an ESPN documentary on Sachin Tendulkar. Alongside the main title sequence, the brief extended to the overall visual treatment of the film, including lower thirds, informational graphics and supporting design elements.
Drawing on a rich archive of imagery, we built the opening around a still of Sachin, using parallax animation to introduce depth, movement and a more cinematic sense of presence. By subtly animating elements of the image, including his arms and cricket bat, we transformed a single archival frame into a more immersive and screen-led moment.
The result was a restrained but distinctive graphic package that helped shape the documentary’s visual identity and support its storytelling. The film has since been broadcast internationally.
FORMAT.LDN was commissioned to edit the 2014 Spring/Summer promotional campaign film for JD Sports, building a high-energy piece from a series of chroma-shot dance performances and product-led sequences.
The edit was shaped around a fast, music-driven structure, using rhythm and pace to bring the footage together into a more dynamic and cohesive campaign film. Once the initial cut was established, the material was keyed and rotoscoped onto a series of bold, colour-saturated backgrounds developed to align with the wider print campaign.
To extend the visual language further, we also created a set of animated slogans that interacted directly with the dancers and surrounding action, adding another graphic layer to the piece without disrupting its flow. The result was a vivid, movement-led promo that combined edit, compositing and typography into a single, tightly integrated campaign asset.
FORMAT.LDN was commissioned by Noise Box Films to create a hybrid lyric and behind-the-scenes video for Take That’s Let In The Sun, combining performance-adjacent footage with a more restrained typographic treatment.
The project began with research into both lyric video conventions and the less familiar territory of blending lyrics with behind-the-scenes material. From there, we developed a cleaner, more understated approach – one that allowed the typography to feel contemporary and carefully integrated, without overwhelming the footage itself.
A simple sans-serif style became the basis of the visual system, chosen for its clarity and ability to sit comfortably within the imagery. Lyrics were then tracked and animated into selected shots, with transfer layers and compositing techniques used to embed the text more naturally into the film and maintain a polished overall finish.
The result was a refined hybrid format that balanced lyric content with documentary-style footage, creating a piece that felt light-touch, modern and visually coherent.
FORMAT.LDN was commissioned by Betty TV to create a new on-screen identity for Bear Grylls: Extreme Survival Caught on Camera, produced for Discovery UK. From the outset, the ambition was to move away from the more familiar Bear Grylls visual territory and build something with its own distinct tone – a graphic world shaped around real-life survival, jeopardy and human endurance.
The series brought together extraordinary footage of people facing extreme situations, so the creative needed to support a wide range of stories while still feeling unified across the series. Working closely with the production team, we developed multiple concepts before defining a direction that could hold the tension, urgency and unpredictability of the material without tipping into something overly conventional or sensational.
Our work extended across the full visual package for the programme, including the title sequence, themed lower thirds, interview and story backdrops, interstitial graphics and stylised informational breakdowns used throughout the episodes. The system was designed to flex across the show’s eight themed strands, giving each part of the series a strong graphic identity while maintaining a consistent overall language.
The result was a more distinctive and contemporary screen package for the series – one that helped separate it from previous Bear Grylls productions while giving the programme a cohesive and recognisable visual world of its own.
FORMAT.LDN completed the online post-production for the music promo for Temples’ Colours To Life, shaping the final visual finish through keying, compositing and grade-led refinement.
Working from graded chroma footage, the process required careful keying to retain detail and achieve a clean integration with the pre-animated background plates. From there, the piece was built up through layered compositing, with additional noise and grading used to unify the image and give the final film a more textured, cohesive screen quality.
The result was a polished and visually controlled finish, bringing the live-action material and animated elements together into a single, stylised promo
FORMAT.LDN was invited by BAFTA to reimagine the ceremony and broadcast graphics for the 2013 BAFTA Television Craft Awards, creating a visual identity that celebrated the disciplines behind the screen as much as the finished work itself.
Developed in close collaboration with the BAFTA team, the concept centred on reconstructing the iconic BAFTA mask from a wide range of symbolic objects drawn from the world of television and broadcast. Using high-resolution 3D scan data from an earlier project as the foundation, we modelled an extensive library of industry-specific elements — including cameras, lighting equipment, props, costumes, make-up, paint cans and DVDs — each representing the many crafts involved in bringing television to life.
These components were assembled into a fully formed BAFTA mask composed of more than one million individual elements, before being set into motion through a slow, cinematic sequence in which the structure breaks apart into a dense and dramatic cascade. The animation was designed to feel both intricate and monumental, reflecting the scale, complexity and collaboration at the heart of television production.
Supported by a carefully developed sound treatment, the final piece became a rich audiovisual tribute to the unseen creative labour behind the industry — an identity built not just around the BAFTA mask itself, but around everything it represents.