FORMAT.LDN has developed an ongoing body of junket background work for film and television campaigns, spanning motion-led screen assets, printed backdrops, virtual backgrounds and digital press materials. Created for interview, press and promotional use, the work adapts campaign artwork into branded environments designed to support talent, publicity teams and production crews.
Working closely with Special Treats team, we helped explore and develop some of the earliest digital and animated junket backgrounds, taking the idea from initial mockups through testing and practical on-set considerations. What began as a way to bring static key art to life quickly evolved into a broader format, with studios and clients looking to add more polish, atmosphere and campaign presence to their press setups.
The approach varies depending on the project. Some backgrounds are designed as subtle animated screen assets, using light movement, particles, smoke, texture and depth to create atmosphere without distracting from the interview. Others are built for print, virtual use or digital delivery, where the focus is on clarity, composition and maintaining a strong connection to the original campaign identity.
During the pandemic, this work expanded further into virtual backgrounds and digital junket kits, adapting artwork for remote press setups and screen-first promotional use. These assets helped productions maintain a branded, cohesive visual presence even when interviews and publicity had moved into fully virtual environments.
Taken together, the work forms a growing archive of junket backgrounds and press-support assets, created to elevate campaign content with greater clarity, consistency and screen presence.
We were excited to work on the Ragtime Broadway project, delivering visual effects for a US TVC supporting the return of the landmark musical. The aim was to create a cinematic, emotionally driven spot that translated the scale and impact of the stage production to screen.
Our work focused on extensive VFX cleanup and enhancement, including wig removal, logo replacement and removals, and detailed shot clean-up to preserve period authenticity. We also delivered crowd generation and extensions to increase scale and atmosphere, ensuring the visuals matched the epic tone of the story while remaining invisible to the viewer.
Ragtime tells the interwoven stories of three families pursuing the American dream at the dawn of the 20th century, adapted from the novel by E. L. Doctorow. The production features music by Stephen Flaherty with lyrics by Lynn Ahrens, and a book by Terrence McNally.
Directed by Lear Debessonet, the new staging stars Joshua Henry, Caissie Levy, and Brandon Uranowitz. Our VFX work helped translate the emotion and scale of the live production into a polished, broadcast-ready campaign for the US market.
A bold and visually rich featurette celebrates the cultural footprint of adolescence, created in collaboration with Once Upon a Time and Netflix.
We developed a series of motion graphics designed to highlight the series’ critical success and real-world impact. From data-driven visuals to stylised quotes, we illustrated the show’s influence on audiences and the broader conversation around youth identity and mental health.
A key creative challenge – and highlight – was seamlessly integrating these graphics into live-action footage. Working closely with editorial, we composed elements directly into scenes, maintaining the single-take aesthetic that defines the original drama. Every frame was carefully considered to preserve pacing tone and emotional impact.
BUILDING ON this success, we were subsequently commissioned to create a wide range of additional graphics content for a 28-minute programme produced for the US market. This programme was broadcast during the Emmy Awards pre-show build-up. This expanded featurette required an extensive volume of bespoke sequences, further developing our established creative language while ensuring consistency and clarity throughout a longer-form narrative.
The Making of Adolescence featurette went on to win an international primetime Emmy in the Outstanding Short Form Non-Fiction or Reality Series category – a recognition of both the collaborative effort and the project’s cultural resonance.
This project was all about balance: adding clarity and context without breaking the spell of the story. It was a rewarding collaboration on a piece that truly resonated.
Developed in close collaboration with the client, the concept drew from the existing brand identity and extended it into a more cinematic screen-based form. Using fluid, organic textures and layered motion, we introduced a greater sense of depth, atmosphere and movement, transforming the mark from a static logo into a more dynamic focal point.
The result was an ident that felt refined, distinctive and full of energy — a natural extension of the Making Productions brand in motion.
FORMAT.LDN collaborated with DMS and AKA on a motion-led TVC for CBS, created to mark the Broadway return of Glengarry Glen Ross. With a cast including Kieran Culkin, Bob Odenkirk and Bill Burr, the aim was to capture the tension, presence and theatrical energy of the production in a way that could translate powerfully to screen for US audiences.
The brief came with an established set of brand elements and a clear emphasis on the cast, which needed to sit at the centre of the creative. An early direction leaned into the visual language of a boxing promo, bringing a sense of confrontation, anticipation and intensity. From there, the design was refined into something more focused and distilled, retaining that dramatic charge while creating a bolder, cleaner and more striking screen treatment.
During the Paris 2024 Olympics, Visa aimed to inspire everyone to elevate their passions. Partnering with Team Visa athletes and top creators, Visa launched innovative projects to empower and inspire young makers.
Directed by renowned filmmaker Salomon Ligthelm and shot on location in Prague, the Hero Film showcases Team Visa athletes Sasha Zhoya (France), Davide Morana (Italy), and Desirée Vila (Spain) alongside music star Ellie Dixon and creative technologist Rifke Sadleir.
The docuseries follows real stories of athletes, artists, gamers, and young creators across Europe, capturing their journeys to push boundaries in the UK, Italy, Spain, Germany, France, and Poland as part of the Paris 2024 celebration.
In partnership with Something and VaynerMedia, we contributed motion graphics and VFX support, handling tasks from logo removals to complex compositing sequences. This project perfectly aligned with Visa’s mission, demonstrating the power of sport, creativity, and technology to bring people together and “level up” the game.
Inspiring People. Empowering Stories. Impactful Content.
For the launch of the Galaxy Z Fold6, Samsung Electronics UK entered the world of Fortnite Creative with a bespoke activation inside Obby On A Bike. Featuring exclusive in-game rewards, a custom Samsung Skybox experience, Back Bling and creator-led gameplay, the campaign brought the Fold6 to life for a global gaming audience.
FORMAT.LDN was brought in to design and produce the graphic package for the live stream broadcasts, creating a cohesive visual system that balanced Samsung’s premium brand identity with the playful, high-energy language of Fortnite.
The work included branded on-screen identifiers, presenter and influencer name supers, modular overlays, transitions, event badges, countdown timers and picture-in-picture frames for combining gameplay with live reactions. Each element was designed to feel polished, flexible and broadcast-ready, while keeping the stream dynamic and easy to follow.
Working closely with the client and production partners, we adapted existing Samsung campaign assets into a full live-stream toolkit, ensuring consistency across typography, colour, motion and layout. The package was also tailored for creators including Talia Mar, Koji, Jelly and Slogo, giving each stream a consistent branded framework while allowing the content to retain its own energy.
The result was a seamless live broadcast identity that supported the Fortnite activation across multiple creator channels, helping Samsung connect with a gaming-first audience in a bold and engaging way.
FORMAT.LDN collaborated with Special Treats Productions on Cannes Uncut, a documentary exploring the mythology, spectacle and legacy of the Cannes Film Festival as it approached its 75th anniversary.
Our role was to develop a broader motion language for the film, creating a wide range of graphic elements that could support its mix of archive material, press history and contemporary documentary storytelling. This included animated press clippings, montage treatments, chapter cards and the main title sting, all designed to help move the narrative fluidly between past and present while retaining a strong sense of cinematic culture and occasion.
Alongside the on-screen graphics, we also created the documentary poster, extending the visual identity beyond the film itself and into its wider presentation. The aim throughout was to build a cohesive screen language that could hold the glamour, excess and history of Cannes while supporting the documentary’s more reflective and journalistic tone.
The result was a layered graphic package that helped frame the film’s mix of archive, commentary and festival mythology with clarity, rhythm and visual character.