Samsung UK Galaxy Z Fold6: Fold Fever

For the launch of the Galaxy Z Fold6, Samsung Electronics UK entered the world of Fortnite Creative with a bespoke activation inside Obby On A Bike. Featuring exclusive in-game rewards, a custom Samsung Skybox experience, Back Bling and creator-led gameplay, the campaign brought the Fold6 to life for a global gaming audience.

FORMAT.LDN was brought in to design and produce the graphic package for the live stream broadcasts, creating a cohesive visual system that balanced Samsung’s premium brand identity with the playful, high-energy language of Fortnite.

The work included branded on-screen identifiers, presenter and influencer name supers, modular overlays, transitions, event badges, countdown timers and picture-in-picture frames for combining gameplay with live reactions. Each element was designed to feel polished, flexible and broadcast-ready, while keeping the stream dynamic and easy to follow.

Working closely with the client and production partners, we adapted existing Samsung campaign assets into a full live-stream toolkit, ensuring consistency across typography, colour, motion and layout. The package was also tailored for creators including Talia Mar, Koji, Jelly and Slogo, giving each stream a consistent branded framework while allowing the content to retain its own energy.

The result was a seamless live broadcast identity that supported the Fortnite activation across multiple creator channels, helping Samsung connect with a gaming-first audience in a bold and engaging way.