CNA – A Billion Chinese Dreams

FORMAT.LDN collaborated with Vincent Du on the graphics and title sequences for A Billion Chinese Dreams, a documentary series produced for Channel NewsAsia. Following reporter Zhou Yi Jun as he explored the idea of the “Chinese Dream” and what it means to people living across China today, the series called for a visual language that could feel thoughtful, contemporary and rooted in the subject matter.

Working closely with the client, we developed a graphic approach shaped by the themes of aspiration, identity and social change running through the series. Through careful use of colour, typography and image treatment, the aim was to create a screen language that could support the tone of the documentary while giving it a clear and cohesive visual identity.

Alongside the main titles, we created a wider package of in-programme assets, bumpers and TVC and trailer slates, ensuring the visual system carried consistently across the full series and its promotional rollout. The result was a refined and unified graphics package that helped frame the documentary’s themes with clarity and restraint.