BAFTA Film Awards Ident

FORMAT.LDN was commissioned to design and produce the cinematic motion ident for the 2018 BAFTA Film Awards, creating a piece that felt abstract and atmospheric while remaining unmistakably rooted in the BAFTA brand.

The concept centred on the visual language of diamonds, using light, reflection and faceted surfaces as the basis for a more elevated screen treatment. At the heart of the ident was the iconic 3D BAFTA mask, reworked with a bespoke texture combining glass-like qualities and high reflectivity to create a shifting interplay of light and shadow across its surface.

These elements were animated to move fluidly across the mask and title typography, building a sequence that felt precise, luminous and cinematic. The result was a sophisticated awards ident that carried a sense of prestige and anticipation, setting the tone for the season across the nominated and winning films.

Launched in January 2018, the ident was used throughout the awards campaign and screened in cinemas across the UK, giving the BAFTA Film Awards a striking and contemporary screen presence.