ADP – No Good For Me

FORMAT.LDN was commissioned by Universal Music to create a lyric promo for ADP’s debut single, No Good For Mefeaturing Jeremih and Ebenezer.

Taking direct inspiration from the single artwork, we developed a series of visual concepts built around stylised 3D pills and drug-like forms. These were modelled and animated in a range of treatments, including neon, wireframe and cartoon-style shading, before the final direction settled on a bold wireframe aesthetic.

We created multiple animation passes, with the objects falling, exploding, emitting and reacting to forces across the frame. These elements were then layered into a kaleidoscopic treatment, giving the promo a hypnotic, graphic energy that matched the tone and rhythm of the track.