Digital
New Yorker Beer
New Yorker / Pixel Assist
FORMAT.LDN was commissioned by Pixel Assist to create a suite of animated assets for the launch of New Yorker, a new fine beer brand.
Working closely with the brand guidelines and launch imagery, we developed a flexible motion package designed to support the brand across digital, social and live promotional environments. The work included a series of animated logo treatments, ranging from clean 2D vector animation through to a more dimensional 3D logo execution.
Alongside the logo animations, we created social campaign panel videos and a range of supporting motion elements for trade stands, exhibitions and brand presentation spaces. Together, the assets helped give the launch campaign a more dynamic, polished and consistent screen presence.