Stand Up To Cancer

FORMAT.LDN was commissioned by Howl Films to create a series of typographic animations for the Stand Up To Cancer campaign, the joint fundraising initiative from Channel 4 and Cancer Research UK.

Designed for use at festivals around the UK, the animations helped raise awareness of the campaign through bold, direct and highly legible motion graphics. The work centred on clear typographic messaging, using movement, rhythm and graphic energy to carry the campaign’s urgent call to action into live event and public-facing environments.

Alongside the festival animations, we also created a range of supporting video and graphic assets, helping extend the campaign language across multiple formats while keeping the messaging consistent, immediate and impactful.