JD Sports Spring/Summer Campaign

FORMAT.LDN was commissioned to edit the 2014 Spring/Summer promotional campaign film for JD Sports, building a high-energy piece from a series of chroma-shot dance performances and product-led sequences.

The edit was shaped around a fast, music-driven structure, using rhythm and pace to bring the footage together into a more dynamic and cohesive campaign film. Once the initial cut was established, the material was keyed and rotoscoped onto a series of bold, colour-saturated backgrounds developed to align with the wider print campaign.

To extend the visual language further, we also created a set of animated slogans that interacted directly with the dancers and surrounding action, adding another graphic layer to the piece without disrupting its flow. The result was a vivid, movement-led promo that combined edit, compositing and typography into a single, tightly integrated campaign asset.