Maybelline Social Campaign

FORMAT.LDN was commissioned by The Digital Fairy to create a series of title stings for social content produced for Maybelline’s YouTube channel.

Working closely with the team, we developed a range of concepts before refining the final direction with the client. The brief was to create title treatments that felt stylish, immediate and platform-ready, while capturing something of Maybelline’s fashion-led identity and its connection to New York.

Each sting was designed to carry a sense of energy, creativity and polish, helping unify the content with a clear and recognisable visual language across the wider social series.