Elton John – Wonderful Crazy Night

FORMAT.LDN was commissioned to create a title sting for a series of promo films supporting Elton John’s 2016 album, Wonderful Crazy Night.

Taking cues from the album’s expressive artwork, the creative was built around the fluid behaviour of ink in motion. We explored the spontaneous energy of ink flicks and the traditional technique of ink blowing, allowing forms to emerge, spread and dissolve with a sense of controlled unpredictability. The aim was to create a visual language that felt organic, vivid and alive — something that could echo the colour, movement and playfulness of the record without feeling overly literal.

The result was a dynamic title treatment with a raw, painterly quality, giving the promo films a distinctive opening moment rooted in gesture, motion and atmosphere.