steventai – Worst Day Ever

FORMAT.LDN was commissioned by Steven Tai Studio to create an editorial advertisement for placement across a selection of high-fashion publications, including Deux Hommes.

Developed in close collaboration with the client, the creative explored a series of bold, fashion-led directions that drew on Steven Tai’s distinctive use of colour and composition. The aim was to create something visually arresting and editorially confident — an advert that could hold its own within a premium magazine environment while remaining clearly rooted in the brand’s identity.

Each variation was carefully shaped to balance impact with refinement, translating the energy of the label into a more distilled printed form. The result was a set of striking editorial assets designed to sit naturally within the visual language of contemporary fashion publishing.