Lyric Video
Take That – Let In The Sun
Noisebox Films / Universal Music / Polydor
FORMAT.LDN was commissioned by Noise Box Films to create a hybrid lyric and behind-the-scenes video for Take That’s Let In The Sun, combining performance-adjacent footage with a more restrained typographic treatment.
The project began with research into both lyric video conventions and the less familiar territory of blending lyrics with behind-the-scenes material. From there, we developed a cleaner, more understated approach – one that allowed the typography to feel contemporary and carefully integrated, without overwhelming the footage itself.
A simple sans-serif style became the basis of the visual system, chosen for its clarity and ability to sit comfortably within the imagery. Lyrics were then tracked and animated into selected shots, with transfer layers and compositing techniques used to embed the text more naturally into the film and maintain a polished overall finish.
The result was a refined hybrid format that balanced lyric content with documentary-style footage, creating a piece that felt light-touch, modern and visually coherent.