BAFTA Television Craft Awards 2013

FORMAT.LDN was invited by BAFTA to reimagine the ceremony and broadcast graphics for the 2013 BAFTA Television Craft Awards, creating a visual identity that celebrated the disciplines behind the screen as much as the finished work itself.

Developed in close collaboration with the BAFTA team, the concept centred on reconstructing the iconic BAFTA mask from a wide range of symbolic objects drawn from the world of television and broadcast. Using high-resolution 3D scan data from an earlier project as the foundation, we modelled an extensive library of industry-specific elements — including cameras, lighting equipment, props, costumes, make-up, paint cans and DVDs — each representing the many crafts involved in bringing television to life.

These components were assembled into a fully formed BAFTA mask composed of more than one million individual elements, before being set into motion through a slow, cinematic sequence in which the structure breaks apart into a dense and dramatic cascade. The animation was designed to feel both intricate and monumental, reflecting the scale, complexity and collaboration at the heart of television production.

Supported by a carefully developed sound treatment, the final piece became a rich audiovisual tribute to the unseen creative labour behind the industry — an identity built not just around the BAFTA mask itself, but around everything it represents.