Broadcast
Manga – Time ft. Lilly Mckenzie & Wiley
N22 Films / Warner Music
FORMAT.LDN created the post-production VFX for Manga & Wiley ft. Lilly McKenzie’s Time, built around a concept that treated the entire video as a functioning flip clock.
From the outset, the idea was to use the mechanics of the clock itself as both structure and transition device. Rather than displaying numbers, each frame of the clock was filled with live-action footage, turning the flip movement into the edit and allowing the video to progress as one continuous sequence. This gave the piece a strong formal idea from the start, where concept, motion and editorial rhythm were all driven by the same visual system.
The execution was highly detailed, with more than 350 individual shots composited into the clock structure. The result was a tightly constructed promo where VFX and edit were inseparable, creating a seamless visual flow built entirely around timing, movement and repetition.