EasyJet Fearless Flyer

FORMAT.LDN developed a suite of animated and still graphics for easyJet’s Fearless Flyer programme, created to support passengers working to overcome a fear of flying. Working closely with the event producers and within easyJet’s brand guidelines, the brief was to create a clear, cohesive visual package that felt both engaging and reassuring.

The project combined motion and stills across a range of materials, with the creative shaped to support the tone and objectives of the programme. Given the nature of the work, the content remains confidential for now, but it reflects a carefully considered approach to visual communication within a more sensitive and emotionally specific context.