We were excited to work on the Ragtime Broadway project, delivering visual effects for a US TVC supporting the return of the landmark musical. The aim was to create a cinematic, emotionally driven spot that translated the scale and impact of the stage production to screen.
Our work focused on extensive VFX cleanup and enhancement, including wig removal, logo replacement and removals, and detailed shot clean-up to preserve period authenticity. We also delivered crowd generation and extensions to increase scale and atmosphere, ensuring the visuals matched the epic tone of the story while remaining invisible to the viewer.
Ragtime tells the interwoven stories of three families pursuing the American Dream at the dawn of the 20th century, adapted from the novel by E. L. Doctorow. The production features music by Stephen Flaherty with lyrics by Lynn Ahrens, and a book by Terrence McNally.
Directed by Lear deBessonet, the new staging stars Joshua Henry, Caissie Levy, and Brandon Uranowitz. Our VFX work helped translate the emotion and scale of the live production into a polished, broadcast-ready campaign for the US market.