We were thrilled to once again collaborate with Making Productions on the campaign design for Opera Undone, a joint venture between The King’s Head Theatre and Trafalgar Studios. Our goal was to create a visually captivating campaign that would raise awareness and introduce Opera Undone to the public.
Working closely with the client, we developed a teaser campaign that set the stage for the main concept. We created a series of 3D fabric elements and environments, starting with an entire 3D scene featuring a piano draped in gold cloth. This scene served as a captivating introduction to the world of Opera Undone.
As the casting process progressed, we adapted the campaign to feature the main characters. We created a stunning 3D gown and seamlessly composited the main character’s shoot into it. This created a visually striking image that captured the essence of the production.
To add an extra layer of dynamism, we also created animated versions of the fabric blowing, which were used in motion posters and adverts. These animations brought the campaign to life and added a sense of movement and excitement.
The result was a consistent and visually captivating campaign that effectively introduced Opera Undone to the public. The 3D fabric elements and environments added depth and intrigue, while the animated versions brought a sense of motion and energy to the campaign.