LADbible x CALM – C.A.R.E. Kit

It was a real privilege to work with LADbible and CALM on a campaign addressing such a vital issue: suicide is the leading cause of death for 15-34-year-olds in the UK. The campaign introduced CALM’s new C.A.R.E. Kit – a practical guide to supporting someone who’s struggling – shaped by real responses from the LADbible audience. I created a series of animated carousel posts in a loose, sketchy stop-motion style that felt warm, human, and accessible. The hand-drawn textures and slightly jittery motion gave the content a crafted, emotionally honest feel – helping convey the message with care and clarity. A meaningful project to be part of, and one designed to make a tangible impact.