It was a fantastic opportunity to collaborate with the talented teams at DMS and AKA on a motion design-driven TVC for CBS, marking the return of Glengarry Glen Ross to Broadway. With an incredible cast featuring Kieran Culkin, Bob Odenkirk, and Bill Burr, we worked to capture the energy and drama of the theatre in a way that resonated with audiences across the US.
The project came with a clear set of brand elements that needed to be integrated into the design, with a strong focus on showcasing the powerful cast. Initially, the concept had a boxing match vibe, but we refined it to keep that same tension and excitement while simplifying the design to make it bold and visually striking – perfect for bringing the theatrical essence of the production to life.