Amid the global challenges of the Covid-19 pandemic, Thumbstoppers and Beefeater enlisted our expertise to rejuvenate a series of creative briefs. Maintaining a strong brand presence on social media was essential, despite the difficulties of the crisis. We embarked on a creative journey, exploring numerous ideas that featured the iconic Yeoman in scenarios themed around staying home.
To refresh the campaign, we took a bold step by removing the Yeoman from the bottle labels, using this unique strategy to inject new energy into the brand. This innovative approach was executed in ways that captivated and engaged audiences, resonating deeply and uniquely with them.