We were thrilled when Betty TV approached us to craft a fresh identity for their latest Discovery UK production: “Bear Grylls Extreme Survival Caught on Camera.” Right from the start, it was evident that Betty aimed to depart from Bear Grylls’ conventional style, envisioning a program that would stand out from his previous ventures. This show, a compilation of the most harrowing tales of human survival, demanded a departure from the norm.
To meet this challenge, we brainstormed multiple concepts aligned with Betty’s vision and presented a range of ideas to capture the essence of the show.
Our contributions encompassed stylised informational breakdown clips for each episode, fully themed lower thirds, interview/story backdrops, title sequences, and various interstitial graphics for the series’ eight distinct themes.