After the success of our last concept with BAFTA for the Television Craft Awards. We were invited to develop a brand new identity for the continuing event. Based on the clients brief we developed several craft inspired concepts which focused on taking things back to basics with a more inspired flat design. Bringing the 3D mask elements in but with a more minimal approach, looking less developed and polished, but still respectful and identifiable with the BAFTA brand.
Once the initial concept was agreed, we then worked with the great team over at BAFTA to develop a low poly, faceted look for the BAFTA mask. This worked well with supporting flat motion graphics. We developed lower thirds, category animations, transitions, winner idents and cards – as well as title stings and other supporting motion graphics for the event and broadcast graphics.