We partnered with DMS and AKA NY to craft the official TVC promo for Second Stage Theater’s 47th season – a vibrant showcase of upcoming Broadway and Off-Broadway productions including Marjorie Prime, Becky Shaw, Meet the Cartozians, Meat Suit, and The Receptionist.
The piece was built around a distinctive stop-motion aesthetic, anchored by beautifully staged photography. We handled the edit and motion design, bringing static imagery to life with carefully timed transitions, graphic flourishes, and layered animation.
From kinetic title cards to subtle environmental movement, every motion element was designed to enhance the handcrafted feel of the spot while maintaining clarity and narrative drive. The result is a stylised, energetic promo that captures the spirit of the season and the eclectic nature of the productions.
A bold visual identity for a bold season of theatre.