YouTube Originals NYE – Hello 2021

We were super excited to work with Gramafilm for a YouTube Originals project. Hello 2021 YouTube’s big night in event to see in the new year. This was a huge project working across multiple assets, creative treatments and deliverables. Bringing to life a series of illustrated patterns and text elements. One of the projects biggest challenges was rotoscoping out performances and talent and then introducing the overall style and patterns elements into this content.