BAFTA Film Awards Ident

We were incredibly honoured to be asked to develop and create a cinematic motion ident for the 2018 BAFTA Film Awards. We knew from the very start that it had to be something interesting, abstract but also instantly recognisable as a BAFTA branded element for the big screen, without being too direct. We created the diamond concept and redeveloped the 3D BAFTA Mask element with a new texture map and then created glass and incredibly reflective elements to mask and animate across the mask and text objects, cutting the sequences together.

The finished ident is used to introduce each of the BAFTA nominated and winning films throughout the awards season and is in cinemas across the UK from January 2018.