BAFTA Film Awards Ident

We were privileged to be selected to design and produce a captivating cinematic motion ident for the 2018 BAFTA Film Awards. Right from the beginning, we understood the importance of creating something intriguing and abstract, while still being instantly recognisable as a BAFTA branded element on the big screen. We came up with the concept of using diamonds and enhanced the 3D BAFTA Mask element by applying a new texture map. Additionally, we incorporated glass and highly reflective elements to animate and mask across the mask and text objects, seamlessly blending the sequences together.

The final ident is now being used to introduce each of the BAFTA nominated and winning films throughout the awards season. Starting from January 2018, it can be seen in cinemas all across the UK.