ADP – No Good For Me

We were commissioned by Universal Music to develop a lyric promo for ADP’s first single No Good for Me featuring Jeremih and Ebenezer. We initially developed several concepts based around the artwork quite literally building a series of 3D drugs, then animating these in neon, wireframe, and cartoon style shading. The final video was a wireframe style throughout. We created several passes of the drugs falling, exploding and emitting in different directions. Also interacting with elements, and forces, bringing the whole thing together with a kaleidoscopic treatment.