We contributed to the UK and international home entertainment campaign for Despicable Me 4 by creating a key OOH execution for the London Underground.
Centred on the escalator ribbon format, the work involved adapting the wider campaign creative for a highly visible public setting where scale, pace and legibility were central to its success. The aim was to capture the film’s mischievous energy and broad family appeal within a single long-format asset that could read instantly and hold presence within a busy transport environment.
The result was a bold, streamlined execution that brought the campaign into the physical world with clarity, character and impact.
