JD Sports Spring/Summer Campaign

We were commissioned to edit the 2014 Spring/Summer promo campaign video for JD Sports.

The project was fairly straight forward as we were handed several sequences of chroma footage. Consisting of dancers with products. This was edited into an overall sequence to music, then keyed and subsequently rotoscoped into bold colourful backgrounds to compliment the print campaign.  We then build several animated slogans to interact with the dancers and action.


  • JD Sports


  • March 2013


  • Post Production
  • Keying
  • Rotoscoping
  • Compositing
  • Motion Graphics